Archivi categoria: News

Press text: Nissin is developing next-generation ultra-high heat resistance strobe

Press text: Nissin is developing next-generation ultra-high heat resistance strobe with specially designed quartz tube to mark the new industry standard. Nissin Japan Limited (Chairman Mr. Goto Chikara) proudly announces the development of next-generation ultra-high heat resistance and durable strobe, equipped with specially designed quartz tube. This new strobe is a successor of the high […]

The post Press text: Nissin is developing next-generation ultra-high heat resistance strobe appeared first on sonyalpharumors.

Continua a leggere
Scritto da sonyalpharumors

English specs of the three new Voigtlander Full Frame E-mount lenses!

This is the english presentation text of the three new Voigtlander E-mount Full Frame lenses. There is still no info about the price and the shipment date: The Voigtländer MACRO APO-LANTHAR 65mm F2 Aspherical was announced at Photokina 2016 in Cologne, Germany, as a reference exhibit. Since then specifications and appearance have been improved. The […]

The post English specs of the three new Voigtlander Full Frame E-mount lenses! appeared first on sonyalpharumors.

Continua a leggere
Scritto da sonyalpharumors

StyleShoots’ Robotic Studio Lights and Shoots Fashion Photos All by Itself

Fashion photographers now have a very real reason to claim that robots are taking their jobs. A company called StyleShoots has designed a fully-robotic fashion photography studio that can set up its own lighting and capture its own pictures and video while poor unemployed photographers stand by and watch.

Okay, maybe it’s not quite that dramatic, but StyleShoots’ robotic studio, dubbed Live, is very real. They’re calling it the world’s first “smart studio”—a “complete photo studio for model photography built into one machine.”

Live consists of a depth sensor, a few High-CRI LED panels, and a Canon 1DX Mark II, all controlled by a stylist from the comfort of their own iPad Pro. Just input some simple instructions, ask your model to pose in the little “room” at one end of the contraption, and Live will basically do the rest. See Live in action below:

The point of Live, as the video explains, is that it can automatically create the plethora of “custom content” required by fashion brands these days.

That stylish photo of their new jacket has to appear not just in an online store, but on their website, on Instagram, through Snapchat, in magazine ads, and elsewhere. Live can, all at once and without much in way of human interaction, capture and tailor fashion imagery and video to every one of those needs.

Of course, this kind of convenience doesn’t come cheaply; in fact, we have no idea how expensive it really is because StyleShoots requires you get a quote if you’re really interested in buying Live. And if you’d like to lease it instead, you’ll have to sign a 2-year agreement… minimum. This is a machine targeted at big brands with big budgets and big catalog requirements.

To learn more about Live, what it can do, and if (or why) you should be scared for your job, head over to the StyleShoots website by clicking here. And if you want to see Live in action, StyleShoots will be showing it off at EuroShop 2017 (Hall 11, Booth F59) from March 5th through the 9th.

(via Engadget)

Sony announces the new worlds fastest SD card series!

Sony Japan announced their new SF-G SD card series.  The SDHC UHS-II cards has a reading speed of 300 MB/s and a writing speed of 299 MB/s. It will start shipping out on April 24. The 128GB will cost 49,000 YEN  (around $400), the 64GB card 25,000 YEN ($220) and the 32GB card 15,000 YEN […]

The post Sony announces the new worlds fastest SD card series! appeared first on sonyalpharumors.

Continua a leggere
Scritto da sonyalpharumors

Sigma Announces ‘Light Bazooka’ 100-400mm f/5-6.3 Lens

When Sigma calls their new Contemporary 100-400mm f/5-6.3 DG OS HSM a “light bazooka,” we’re not sure which definition of “light” they’re using. But given the lens’ f/5 max aperture and ultra-light construction, we’re going to guess they mean light as in lightweight.

Unlike the other three (very exciting) lenses announced today, the 100-400 is not part of Sigma’s much-adored “Art” line. No, this is a “Contemporary” lens, but that hasn’t stopped Sigma from touting the optical quality they built into the lightweight monster:

With the goal of creating an ultra-telephoto lens that is far more accessible, SIGMA incorporated all of its latest technologies into SIGMA 100-400mm F5-6.3 DG OS HSM | Contemporary. With its outstanding combination of optical performance and compactness, this is an ultra-telephoto lens that is a joy to carry and use.

While this is by no means a “small” lens, it is definitely more compact than you might expect from a 100-400mm ultra-telephoto—boasting a 67mmm filter size and weighing in at just 1,160g (2.5 lbs).

The tagline for the lens is “compact packaging with uncompromising image quality.” Sigma claims to have achieved this by using an optical formula made up of 21 elements in 15 groups, including four SLD (Special Low Dispersion) elements and “optimized” power distribution to minimize aberrations.

Users are also treated to a push/pull zoom mechanism in addition to the twisting zoom ring; and, thanks to the lens’ minimum focusing distance of just 1.6m (5.2 feet), the “light bazooka” can double as a macro lens with a maximum magnification ratio of 1:3.8.

This new lens will be available for Canon, Nikon, and Sigma mounts but, like its Art series brethren, it hasn’t been given a price or release date just yet. We’ll be sure to let you know just as soon as the 100-400mm f/5-6.3 Contemporary hits digital shelves.