Archivi categoria: advertising

Don’t Fall for B.S. Camera Gear Ads

If you’re into photography enough that your feed gets filled with a bit of camera porn from time to time, you’re likely to have seen the $55 8x telephoto lens for cellphones being sold by The Outdoor Spirit.

The image being used to sell the product is so poorly composited, so unethically marketed that I had to say something to that point on their page. I was fairly concise with my assessment.

… and they have since blocked me, which may be the best compliment I’ve received thus far this year.

The $55 Telelens for SmartPhone by The Outdoor Spirit

Please don’t fall for B.S. material of this nature. We all want lightning in a bottle but all too commonly forget we’ll be fried if barefoot while holding it.

In other words…

NO. This product does not do what they say and show it to be capable of. Not just with moon images but with the ridiculous raptor-in-flight ad they also have running around. Neither does it suddenly turn your cellphone into a DSLR killing machine.

A photo found on the lens’ product page on The Outdoor Spirit.
A photo found on the lens’ product page on The Outdoor Spirit.

It already is one out of convenience (much to the chagrin of camera manufacturers everywhere) but, I’m sorry, it isn’t one out of color depth, dynamic range, or linear resolution. It is physically impossible for a cellphone to take as deep and scaled an image as a DSLR where color and acuity are concerned no matter how many Apple commercials attempt to state otherwise.

A photo found on the lens’ product page on The Outdoor Spirit.
A photo found on the lens’ product page on The Outdoor Spirit.

The technology is excellent for what it is and your cellphone is likely to be the best camera available that fits into the back pocket of your skinny jeans BUT, unfortunately, your cellphone is thoroughly outclassed by many cameras that can fit into cargo pants or a simple jacket.

As it is: Yeah, these Outdoor Spirit people got under my skin. As I said in the comment they removed: “I love shite photoshop when it’s used to unethically market shite products, ESPECIALLY those in the photo industry. Don’t fall for it. I don’t CARE if it looks cool. So did the DeLorean.”


About the author: Marc Morris is a photographer, self-professed optics nerd, and industry professional of 20 years (10 of which have been in the field for 3 different manufacturers). The opinions expressed in this article are solely those of the author. Landscapes and nightwork are his catharsis. You can find his work and connect with him on his Instagram and Facebook.

Recreating a Beauty Shot of Actress Kristen Stewart Captured for Chanel

The folks at Breed fashion photography school recently set up an interesting (and very educational) challenge for themselves: recreate a beauty shot of actress Kristen Stewart that was captured by famed fashion photographer Mario Testino for this year’s Chanel ad campaign.

Fortunately for us, Breed recorded the entire process so you can see how it’s done. From make up, to lighting, to directing the model and actually taking the shot, photographers Marius Troy and Jason Setiawan take you through the entire “deconstruction” step by painstaking step.

As for the results, we’ll let you be the judge:

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Breed has done several of these “Image Deconstructed” features, showing you both the studio aspects like they did in this video, and the post-processing steps like they did in this Jennifer Lawrence recreation. Check out their website or YouTube channel for more interesting walkthroughs, tips, and tutorials.

Breed – Fashion Photography School [via ISO 1200)

Recreating a Beauty Shot of Actress Kristen Stewart Captured for Chanel

The folks at Breed fashion photography school recently set up an interesting (and very educational) challenge for themselves: recreate a beauty shot of actress Kristen Stewart that was captured by famed fashion photographer Mario Testino for this year’s Chanel ad campaign.

Fortunately for us, Breed recorded the entire process so you can see how it’s done. From make up, to lighting, to directing the model and actually taking the shot, photographers Marius Troy and Jason Setiawan take you through the entire “deconstruction” step by painstaking step.

As for the results, we’ll let you be the judge:

deconstructed_1

Breed has done several of these “Image Deconstructed” features, showing you both the studio aspects like they did in this video, and the post-processing steps like they did in this Jennifer Lawrence recreation. Check out their website or YouTube channel for more interesting walkthroughs, tips, and tutorials.

Breed – Fashion Photography School [via ISO 1200)

All the Ads in This London Tube Station Were Just Replaced with Cat Photos

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Clapham Common Tube station in London is looking very feline today. After a very successful tongue-in-cheek Kickstarter campaign, the so-called Citizens Advertising Takeover Service (CATS) has managed to replace 68 advertisements in the station with … cat photos.

When we first reported on the Kickstarter campaign, we weren’t entirely sure this silly-but-kind-of-awesome idea was ever going to come to fruition. One very successful crowdfunding campaign and £23,000 later, we have our answer.

This morning, commuters at the Clapham Common Tube station in London were greeted, not by ads, but by cat photos. Every ticket gateway, 54 escalator panels, and 14 large posters at the station have been replaced, and passers-by (at least the ones that noticed the strange takeover) have been busy taking pictures and smiling at the wonderful incongruence of it all.

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The ‘initiative’ is the first project by Glimpse, a new collective which aims to use creativity for good. And Glimpse founder James Turner explains why Cats Not Ads was the perfect first-project:

We tried to imagine a world where public spaces made you feel good. We hope people will enjoy being in the station and maybe think a bit differently about the world around them.

Instead of asking you to buy something, we’re asking you to think about what’s really valuable in your life. It might not be cats, but it’s probably something you can’t find in the shops.

What’s more, many of the animals featured are stray cats from two rescue charities: Battersea Dogs & Cats Home, and Cats Protection. So if even one of these stray cats is adopted, there’s some tangible good coming from this project as well.

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Glimpse is already planning its next takeover, and taking suggestions over at CatsNotAds.org. No real surprise the next frontrunner is currently “dogs.”


Image credits: All photographs courtesy of CatsnotAds.org/Glimpse Collective.

This Camera Store is Using Adorable Animals to Make Your G.A.S. Worse

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A camera store in Utah is attempting to make their product advertisements as cute as they are informative with some help from their local Humane Society.

Pictureline, a Utah camera store that’s been in business since February of 1989, recently partnered up with the Humane Society of Utah and multi-media artist Lane Peters to do something different. Instead of featuring the latest in camera gear in your typical flashy advertisement, they paired each piece of gear with a cute animal—for scale and sheer cuteness.

The resulting ads feature puppies and bunnies shopping for camera bags, a hedgehog with a thing for instant photography, and one snake… which doesn’t really match the “cute” theme but we liked it anyway. Check them out below:

Whether or not the videos make you more likely to buy the gear or adopt the animal is up for debate, but we’re pretty sure Pictureline is fine with either outcome. Check out their website or head over to their Facebook to see more of these creative ads as they go live.