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Sony NEX-F3 ufficialmente svelata
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Sony A37 and NEX-F3 officially announced!
This posts gets continually updated with new links …stay tuned!
Preorders:
A37 is available for preorder at BHphoto (Click here)
NEX-F3 is available for preorder at BHphoto (Click here)
Sony 18-200mm NEX lens preorder at BHphoto (Click here).
Sony 18-135mm A mount lens preorder at BHphoto (Click here).
Previews:
A37: Dpreview, Imaging Resource, Digitalcamerareview, ThePhoBlographer, Techradar,
NEX-F3: Dpreview, Techradar, Focus Numerique (French), Imaging Resource, ThePhoBlographer.
A37 and NEX-F3 hands-on at Engadget.
Interesting notes:
If you were wondering what’s the difference between the enw 18-200mm lens and the old 18-200mm lens read Asai’s (Sony manager) statement at Amateur Photographer: “Costing £670, the new 18-200mm will be £30 cheaper than the existing version. However, it does not offer the same level of image stabilisation and its minimum close focusing distance is 30cm, compared to 50cm on the current model, said Asai.”
Image samples:
A37: Imaging Resource,
NEX-F3: Dpreview, Imaging Resource, Flickr Australia.
Press release:
A37: Dpreview, Focus Numerique (French), Photoscala (German), DC.watch (japanese).
NEX-F3: Dpreview, Focus Numerique (French), Photoscala (German), DC.watch (japanese).
Video:
POLL:
So you had now plenty of time to reader previews and watch image samples. Here is the question:
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
P.S.: Sorry for the 30minutes delay after the announcement but my computer completely freezed and died. I am so frustrated, have to buy a new one I guess. This one is so old now 
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Sony A37 SLT Offers 16MP and Full HD for $600
The Sony A37 was announced today alongside the NEX-F3. Both cameras are entry-level shooters feature 16MP APS-C CMOS sensors and capture full HD video.
The A37 features Sony’s trademark Translucent Mirror Technology to enable phase detection autofocus while maintaining live view on the A37′s 3-inch tilt/swivel LCD screen. This fast live view autofocus is available in both photo and video modes – something no other DSLR manufacturer has achieved yet.
The A37 also features sensor-based image stabilization, up to 7 frames per second with 8.4MP stills and a sensitivity range of ISO 100-16,000. The camera also sports a 1440k dot resolution EVF with 100% coverage.
The Sony A37 should be available in June for $600 with an 18-55mm kit lens. Check availability at B&H Photo.
Alongside the Sony A37, the new 18-135mm zoom lens was introduced. It should be available in July for $500. It will also be sold as a kit with the current Sony Alpha SLT cameras beginning in August 2012. Check availability at B&H Photo.
More details and images below.
Sony Introduces Speedy α37 Camera with Full-time Continuous AF Powered by Translucent Mirror Technology
New Model Features High-Quality 16.1MP APS-C Image Sensor, up to 7 fps Shooting, High- Resolution Electronic Viewfinder and more
SAN DIEGO, May 16, 2012 – Lightweight, easy to use and packed with a variety of useful features, the new Sony SLT-A37 camera is an ideal choice for consumers eager to explore the world of interchangeable lens DSLR photography.
The new α37 camera is the latest to feature Sony’s acclaimed Translucent Mirror Technology, which delivers a potent combination of fast shooting, non-stop phase detection autofocus and continuous live image preview during still and full HD video (60i/24p) shooting. This innovative technology also allows the new α37 camera to grab split-second action with a burst of sharply focused images. Shots can be captured at up to seven frames per second in Tele-Zoom High Speed Shooting Mode, where the central portion of the sensor’s image is magnified by approximately 1.4x.
The camera has a precision 3-cross 15-point AF system with tracking autofocus that keeps faces and fast-moving subjects in sharp focus. From action-packed sports to spontaneous family portraits, it will ensure that all the drama and beauty of that special moment is captured.
“Delivering lightning-fast shooting speeds and autofocus plus advanced full HD video capture, our innovative Translucent Mirror Technology continues to serve as the backbone of our A-mount line of cameras,” said Mike Kahn, director of the Alpha business at Sony. “Featuring this unique technology plus a host of exciting new features and an attractive price tag, our new α37 camera brings a whole new meaning to the term ‘entry level DSLR’.”
Framing and focusing is easy with the camera’s high-resolution Tru-Finder™ electronic viewfinder. With a high 1440k dot resolution, excellent contrast and 100% field of view, it matches or exceeds the abilities of many optical viewfinders. Adjustments to exposure and other creative picture settings can be previewed in real time, either via the Tru-Finder™ EVF or the tilt-angle 6.7 cm (2.7″) Clear Photo™ LCD screen, making it easy to create shots with a customized, professional finish.
Additionally, the Sony α37 camera helps inexperienced photographers create top-quality portraits with ease. The new Auto Portrait Framing mode identifies the subject’s position in a composed image and follows the “rule of thirds” to trim the scene and create a beautifully framed portrait. The cropped photo is then boosted to full resolution using Sony’s unique By Pixel Super Resolution technology, which uses pattern matching to maintain superb image detail, tones and textures in the photo. Both the original and cropped image files are saved for review.
By Pixel Super Resolution Technology is also used for the “Clear Image Zoom” feature, which digitally doubles the effective magnification of any lens attached to the camera. Ideal for travel and everyday shooting, it’s a great way to boost maximum focal length without carrying extra hardware.
The 16.1 effective megapixel Exmor® APS HD CMOS sensor inside the α37 camera captures finely detailed, low noise stills and Full HD video. It’s teamed with the latest BIONZ® image processor that extends sensitivity to an ISO 100-16000 range, broadening options for low-light shooting without flash. Shared with all α A-mount cameras, SteadyShot INSIDE™ stabilization cuts the effects of camera shake by up to 4.0 stops for clearer handheld images with any A-mount lens.
The new α37 camera also features Superior Auto Mode, which intelligently recognizes a wide range of scenes and subjects and adjusts settings automatically.
New A-Mount 18-135mm Telephoto Zoom Lens and Accessories
A versatile match for the α37 and other Sony A-mount camera bodies, the new SAL18135 18-135mm F3.5-5.6 telephoto zoom offers a generous 8x (approx.) zoom range in a compact, go-anywhere lens that’s great for travel, street photography and everyday shooting. The lens features a SAM design that assures smooth, rapid, whisper-quiet autofocus operation and Direct Manual Focus for accurate fine-tuning of focus. This sharp telephoto zoom lens will also be offered as a kit lens with the α37 and other Sony A-mount camera bodies.
Compatible accessories include the new PCK-LM11 semi-hard screen protector sheet, exclusively designed for a perfect fit with the LCD screen on the α37 camera, as well as the HVL-F43AM flash, LCS-BP2 backpack and a variety of other exciting products that complete the Alpha ecosystem.
Pricing and Availability
The new α37 digital camera will be available this June with an 18-55mm kit zoom lens (model SEL1855) for about $600. The new SAL18135 telephoto zoom lens will be available as a stand-alone product this July for about $500, and will be offered as a kit lens with Sony A-mount cameras beginning this August at the below approximate prices:
- α37 camera kit with 18-135mm lens: $800
- α57 camera kit with 18-135mm lens: $1,000
- α65 camera kit with 18-135mm lens: $1,200
- α77 camera kit with 18-135mm lens: $1,700
The camera kits, new lens and variety of accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.
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Related posts:
- Sony A57 Launches w/ 16MP & 1080/60p Video
- Sony A99 at 24MP and A57 at 16MP Inbound?
- Sony Full Frame 36MP Camera to Follow Nikon D800
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Sony NEX-F3 Unveiled
The Sony NEX-F3 is a follow-up to the popular NEX-C3. While the resolution is the same as the NEX-C3 (via an APS-C 16.1MP CMOS sensor), the NEX-F3 steps up in a couple of departments. The NEX-F3 offers full HD 1920 x 1080 video capture in 60i or 24p flavors via AVCHD codec.
Additionally, the NEX-F3 features a 180-degree tiltable LCD screen, which allows you to live view from the front of the camera. The F3 also sports a built-in pop-up flash (something that was missed on the NEX-C3), making it all the more compact to carry.
The existing FDA-EV1S OLED viewfinder is compatible with the NEX-F3 for those preferring a more traditional camera view rather than the live view display. The Sony NEX-F3 will be available in June for $600 with an 18-55mm kit lens. Check availability at B&H Photo.
Alongside the NEX-F3, Sony introduced a revised 18-200mm E-mount lens (for NEX models). The new 18-200mm lens is smaller and lighter than the old version. It also comes in black rather than the original silver color. The new lens retails for $850 and should be available in July 2012. Check availability at B&H Photo.
More images and details below.
Sony’s New α NEX-F3 Camera Packs DSLR-Size Sensor and Advanced Feature Set into Small, Stylish Body
Lightweight Model Features 16.1 Megapixel APS-C Sensor, 180° Tiltable LCD, Built-in Flash, Auto Portrait Framing and more
SAN DIEGO, May 16, 2012 – Sony’s α NEX-F3 digital camera delivers professional quality photos with a compact, pocket-sized body, allowing consumers to explore the creative world of high-quality, interchangeable lens photography in a refreshingly fun and entertaining way.
The new NEX-F3 camera features the same space-saving mirrorless design as other models in Sony’s E-mount family as well as an advanced, 16.1 effective megapixel Exmor™ APS HD CMOS sensor, identical in size to sensors found in traditional DSLR cameras. The large sensor takes in more light during image capture, resulting in flawless, low-noise photographs and crisply detailed Full HD videos (60i/24p). Photographers can also easily create images with beautiful defocus effects, where the subject is focused sharply against a smoothly blurred background.
“Sony continues to redefine digital photography with our E-mount series, packing a large APS-C size sensor into a small, lightweight camera body to produce professional-quality images with ease,” said Mike Kahn, director of the Alpha business at Sony. “Featuring a diverse set of imaging technologies and offered at a great price, the new NEX-F3 model reinforces our commitment to this rapidly growing compact system camera market.”
The NEX-F3 camera adds a whole new perspective to self-portraits with a 180° Tiltable LCD screen, a first for Sony’s E-mount camera line. By simply holding the camera at arm’s length and flipping the LCD screen vertically, users can adjust the on-screen preview image and properly frame photos.
Additionally, the new model features a useful built-in flash to broaden shooting options indoors or in low light situations. Already introduced on Sony’s acclaimed NEX-7 camera, this pop-up flash handily brightens portraits and other shots without the need to carry an additional flash accessory.
The new NEX-F3 camera also includes the new Auto Portrait Framing feature for creating top-quality portraits quickly and easily. This innovative feature identifies a subject’s position in a composed image, and follows the “rule of thirds” to trim the scene appropriately around the subject’s face, creating a beautifully composed portrait. The cropped portrait is then boosted to full resolution using Sony’s unique By Pixel Super Resolution technology, which uses pattern matching to maintain superb image detail, tones and textures in the photo. Both the original and cropped image files are saved for review.
By Pixel Super Resolution Technology is also used for the “Clear Image Zoom” feature, which digitally doubles the effective magnification of any lens attached to the camera. Ideal for travel and everyday shooting, it’s a great way to boost maximum focal length without carrying extra hardware.
Other convenient essentials added to the new NEX-F3 camera include the Superior Auto mode, which intelligently recognizes a wide range of scenes and subjects and adjusts settings automatically. Battery stamina has been boosted to an industry-leading 470 shots (approx.) on a single charge – an approximate 18% improvement over its predecessor, the NEX-C3 model.
The camera is compatible with the FDA-EV1S viewfinder accessory (sold separately), which offers a high-contrast, high-resolution OLED viewfinder display and a wide viewing angle. The NEX-F3 model also features a high-quality, premium-feel grip for more comfortable handling and can be charged via either USB or a standard AC outlet.
New Lightweight 18-200mm Telephoto Zoom Lens for Sony α NEX
An ideal travel partner for the NEX-F3 camera, the new SEL18200LE E18-200mm F3.5-6.3 OSS LE telezoom lens offers a powerful 11x zoom range and superb resolution in an easy-to-carry package. Smaller and 12% lighter than the SEL18200 lens, the new E-mount model features Optical SteadyShot to compensate for the effects of hand-shake. It also features Direct Manual Focus to give users precise control over focus settings, resulting in crisp, beautiful images.
Pricing and Availability
The new NEX-F3 compact digital camera will be available this June in silver, black and white with an 18-55mm kit zoom lens (model SEL1855) for about $600. The new SEL18200LE telezoom lens will be available this July in black for about $850.
The camera kit, new lens and a variety of compatible accessories including the LCS-EJC3 carrying case, STP-XSG1 shoulder strap and STP-WS2 wrist strap will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.
Copyright/DMCA Notice: The RSS entry was originally published on Photography Bay and is protected by copyright laws. It is unlawful to (a) edit, modify, alter, or create derivative works of the text, content or links supplied by Photography Bay, (b) use any robot, spider, scraper, other device or manual process to monitor or copy any content from the Photography Bay RSS feed, (c) sell, retransmit or commercially exploit the Photography Bay RSS feed, headlines or content in any manner except as expressly permitted in writing by authorized representatives of Photography Bay, (d) incorporate advertising into or the placement of advertising associated with or targeted towards the Photography Bay RSS feed or (e) use the Photography Bay RSS feed for any unlawful purpose or in violation of the rights of others. RSSID#794326
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Sony annnouncement soon….
Good Morning!
Its 5am here in Europe and I am here on SAR ready to start the coverage fo the NEX-F3 and A37 release. I am also curious to see if Sony will give us some hint about the future products like lens roadmaps, A99 prototype and more….
Stay tuned! I am going to make a Coffea now 
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Canon 5D Mark III In Stock Again
B&H has the Canon 5D Mark III in stock again with double instant rebates applicable. These have been going in-and-out rather quickly. Good luck.
Copyright/DMCA Notice: The RSS entry was originally published on Photography Bay and is protected by copyright laws. It is unlawful to (a) edit, modify, alter, or create derivative works of the text, content or links supplied by Photography Bay, (b) use any robot, spider, scraper, other device or manual process to monitor or copy any content from the Photography Bay RSS feed, (c) sell, retransmit or commercially exploit the Photography Bay RSS feed, headlines or content in any manner except as expressly permitted in writing by authorized representatives of Photography Bay, (d) incorporate advertising into or the placement of advertising associated with or targeted towards the Photography Bay RSS feed or (e) use the Photography Bay RSS feed for any unlawful purpose or in violation of the rights of others. RSSID#794326
Related posts:
- Canon 5D Mark III In-Stock
- Canon DSLR & Lens Double Instant Rebates
- Canon 5D Mark III Kit In-Stock Now
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Sony HXR-MC50U Camcorder Review
The Sony HXR-MC50U is a pro/prosumer-level camcorder that is packaged with a shotgun mic. The MC50U captures 1080/60i AVCHD video at a max 24Mbps bit rate.
The MC50U features a 1/2.88″ Exmor R CMOS sensor, 10x optical zoom and a 3.5″ touchscreen LCD. As for storage, the MC50U offers 64GB of internal flash storage as well as an SDHC/MemoryStick card slot for external storage options. The internal storage gives you about 6 hours of storage at the max resolution/quality setting. A 32GB SDHC card will, in turn, give you approximately 3 hours of storage.
The storage space will easily outlast a single battery charge, which offers about 3 hours runtime, although higher capacity batteries are available.
The camera is very compact and portable. The included shotgun mic can be quickly attached and detached for run and gun shooting. The built-in shock mount alleviates noise from handLing the camera and has an acceptably narrow pickup pattern.
The shotgun mic attaches via a 3.5mm mic-in port – no XLR options are available, which lowers the professional use options for the MC50U. However, this setup keeps the package light and easy to set up.
I was quite surprised at the audio quality and isolation that this rather plain shotgun mic delivered. I used it exclusively for interviews at NAB 2012, which was a very noisy environment on the show floor, and the mic performed swimmingly well. For the simple interviews I did there, it did exactly what I needed it too.
Another great tool include with the MC50U is a compact matte box which slides on the front and then locks into place via an integrated ring that twists into a locked position onto the lens.
Sony markets the MC50U in its professional line. And while some features hint at intended professional use, others will leave pro video shooters scratching their heads.
With such a small camcorder, it is probably no surprise that many of the camera’s features are buried in the menu system, which is accessible via the touchscreen LCD. And while that touchscreen works wonderfully well, it can’t come close to replacing the dedicate manual controls and shortcuts available on “more” professional camcorders. I can forgive a lot of the touchscreen access issues because the camera is so compact.
The camera’s autofocus system is quite reliable and, more often than not, gave me the results that I was looking for. The dial on the left front of the camera gives you manual focus control when you want it. It works well enough for many situations; however, it takes some getting used to. The best that the camera will do for you is give you an estimated distance readout on the LCD while you turn the dial. There’s no expanded focus to help you dial in on fine detail. Likewise, there’s no peaking either.
The major concern for most professional shooters is the so-called manual exposure. The Sony MC50U doesn’t quite live up to the feature within called “manual exposure.”
What you get in the MC50U is the ability to adjust the exposure up and down; however, you don’t get to define all of the parameters. You can control ISO/gain. You can control the iris. You can control the shutter speed. But you can’t control all three at the same time. Basically, an aperture or shutter priority mode for manual exposure is the most control you are going to get out of the MC50.
This will be a deal killer for some, which is a shame because the camera is almost there.
For those who can live without “real” full manual control, the image stabilization system is insanely awesome. I cannot believe what Sony is able to do with the Active mode Optical SteadyShot image stabilization. The MC50U has the best image stabilization system I have ever used in a camcorder. It is rock steady in the palm of your hand.
For an example of the image stabilization and the isolation of the shotgun mic, check out this video at the Contour booth at NAB 2012.
This was one of the louder booths and I was very concerned about the music they had cranked up. While you can still hear it, the roar of the crowd and the blaring music is muted quite well in this insane environment.
Also note that the above video was completely handheld. No monopod, no shoulder mount, nothing. Just me holding the camera in the palm of my hand 4 feet or so away from the speaker.
Another interesting feature on the MC50U is the dedicated NightShot infrared mode, which lets you shoot in complete darkness with the aid of an infrared led light on the front of the camera. However, the lens matte box blocks the infrared lamp, which means you’ll need to remove it before going into the dark. Below is a short video playing with the Xbox Kinect infrared motion tracking with the MC50U.
Note that I covered up the onboard infrared lamp to make use of only the Xbox Kinect motion tracking lights.
The Sony MC50U is really more a of a prosumer camera – but it’s a darn good one. The MC50U delivers enough performance across the board to turn a whole lot of heads at its $1500 price point. That said, some won’t be able to get past the lack of manual options. Don’t worry though. Another enticing compact “pro” camcorder is coming up from Sony – the Sony HXR-NX30, which looks to be a real winner across the board (complete with XLRs, 1080/60p and more) and weighing in at only $2000.
If you don’t need XLR inputs and you don’t necessarily need to control iris, gain and shutter independently, the MC50U is an excellent all-around camcorder. If you are tired of crappy audio and/or shaky footage from your camcorder, give the MC50U a try and you’ll be hard pressed to put it down.
The Sony HXR-MC50U is available from Photography Bay’s trusted retail partner, B&H Photo, at the following link:
By making your photography purchases at B&H Photo through these links, you are helping Photography Bay to continue bring quality camera tests, news and reviews. Thanks for your continued support.
Copyright/DMCA Notice: The RSS entry was originally published on Photography Bay and is protected by copyright laws. It is unlawful to (a) edit, modify, alter, or create derivative works of the text, content or links supplied by Photography Bay, (b) use any robot, spider, scraper, other device or manual process to monitor or copy any content from the Photography Bay RSS feed, (c) sell, retransmit or commercially exploit the Photography Bay RSS feed, headlines or content in any manner except as expressly permitted in writing by authorized representatives of Photography Bay, (d) incorporate advertising into or the placement of advertising associated with or targeted towards the Photography Bay RSS feed or (e) use the Photography Bay RSS feed for any unlawful purpose or in violation of the rights of others. RSSID#794326
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Dodge & Burn: A Clothing Line for Photography Enthusiasts
If you’ve ever felt like there’s a camera shaped gap in the clothing market that needed filling, then the new clothing company Dodge & Burn may be exactly what you were looking for. Created “out of a passion for analogue photography and classic cameras” and established last year, the Dodge and Burn brand pays hommage to some of the classic cameras of old, allowing you to keep a little bit of the past with you as you dive further into the digital age of photography.
So if you’re interested in broadcasting your love for the 1970′s Nikons or a 1950′s Rangefinder, you can find their shirts on their online store for $29 each.
Dodge & Burn – Photography Inspired T-Shirts [Dodge & Burn]
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Ecco le prime immagini della Pentax K30
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The Longest Photographic Negative in the World Measures 129 Feet
While we’re on the subject of world records in photography, did you know that the world’s longest photographic negative is 129ft 6.69in (~39.5m) long? It’s a giant panorama of the streets of Buenos Aires, exposed by Argentinian photographer Esteban Pastorino Diaz using a homemade panoramic slit camera that was attached to the top of his car.
(via Guinness World Records)
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